The Sino-French luxury jewelry brand Serendipity Jewelry proudly opens its first global store in Place Vendôme, Paris – the lavish paradise for elite jewelry brands – and embraces a brand-new start on its serendipity journey. In April, 2023, Serendipity Jewelry celebrates the grand opening of its first flagship store in Place Vendôme, Paris, and the interior décor of which is delicately attended to by the brand founder and the top-notch interior design team in Paris. The distinctive blend of elegance and vitality embedded in the shop is consistent with the overall vibe of the brand, and the guests will be ushered into a wonderland drenched in the dreamy luster of our assorted collection of fine jewelry. Serendipity Jewelry sets its first store in the venue adjacent to other iconic jewelry brands, like Cartier, Van Cleef & Arpels, Chaumet, Boucheron, Piaget, and becomes the first Sino-French luxury jewelry brand that has struck firm root in the lavish land of fine jewelry.

Serendipity Jewelry presented again at the international exhibition GemGenève as Emerging talents. The Autumn and Winter collection received positive reviews from the media, Among them, Rapaport and AMA. The ingenuity of the Autumn-Winter Collection has also attracted the attention of many great Masters such as Ronny Totah, founder of GemGenève visited several times; Helen, an antique jewellery expert at the Victoria and Albert Museum in London, praised the new design; Vivienne Becker, art historian and designer of the pavilion, also fell in love with the fall/winter collection.

Serendipity Jewelry presented again at the Cannes Film Festival. The brand constantly declares its deep love of cinema and continues to support the seventh art. Its creations accompany many celebrities and close friends on the red carpet and make them shine more than ever during this traditional event.

Serendipity Jewelry presented at the international GemGeneve exhibition. Its My Little One collection, patented both in China and in France, quickly attracted the enthusiasm of the public and many world-renowned Grand Masters in gemology and jewelry such as Ronny Totah and Antonio Seijo offered also themselves items from the collection at list price. This great success did not escape from media such as Vogue, Harper's BAZAAR, Sohu and Tencent.

In July 2021, actress Miyi Huang was shortlisted for the 74th Cannes Film Festival as the last dark horse during which her appearances dazzled the Croisette. With her playful and sensual dress from Dior on the red carpet, her Prada dress embellished with sequins in the main section of the competition, adorned with a Senrendipity sapphire ring (Double Me collection), emerald earrings (Belle Époque collection) and the complete Just Senrendipity fine jewelry collection, she blew the audience away.